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SEATTLE, Aug. 21, 2018 (GLOBE NEWSWIRE) -- A new report from Whitepages Pro, a global leader in digital identity verification, shows that an overwhelming majority of North American companies in ecommerce and financial services surveyed consider identity verification to be a top business priority but many still don’t believe they do it well or have all the data and tools they need to be successful. For the report, “The State of Identity Verification Maturity in North America,” businesses were asked, among other things, to rank themselves on a 4-stage scale of identity verification maturity for how they use identity data to combat fraud and improve the customer experience.
“Simultaneously fighting fraud while creating a positive, frictionless experience for customers is a high-wire act for most online businesses,” said Ajay Andrews, Director, Product Management, Whitepages Pro. “Identity verification is critical to achieving both priorities, which is why there is so much interest in doing it well. Even though organizations know that identity verification is crucial, they sometimes struggle to overcome obstacles that prevent them from realizing its full benefits. And, as this survey shows, those benefits - in terms of reduced fraud, efficiency, increased transaction volume and improved customer satisfaction - directly impact the bottom line.”
Among the report’s key findings:
The report’s findings come from a survey of 150 businesses across the United States and Canada in early 2018. Organizations were asked about their current practices, motivations for – and perceived obstacles to – adopting more mature identity verification strategies, and the benefits that come with increased identity verification maturity.
About Whitepages Pro
Whitepages Pro provides global identity verification solutions via enterprise-scale APIs and Pro Insight to help companies identify legitimate customers, prevent fraudulent transactions, and smooth new customer account creation. We apply pattern recognition, predictive analytics, and machine learning to the five core consumer attributes of email, phone, person, physical address, and IP to deliver unparalleled coverage and accuracy, all backed by 20 years of sophisticated data science. Powered by the Whitepages Pro Identity Graph™, housing 5 billion global identity records, and our Identity Network, which provides real-time insights from the millions of daily online transactions of our risk management conglomerate. Businesses of all sizes including Microsoft, Western Union, Under Armour, Airbnb, and Alaska Airlines use Whitepages Pro data to mitigate risk and improve the customer experience.
Whitepages and Whitepages Pro are registered trademarks of Whitepages, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.
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