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CompTIA Among Growing Number of Organizations Using Skilljar and Marketo to Nurture and Engage Customers Across Training and Certifications
SEATTLE, WA--(Marketwired - Jan 6, 2016) - Skilljar, a cloud-based learning management system (LMS) platform for enterprises and their customers, announced today that it has joined Marketo LaunchPoint™, the most complete ecosystem of marketing solutions. The technology partnership enables seamless integration of Skilljar's fast-growing customer training solution with Marketo's engagement marketing platform.
"We selected Skilljar and Marketo as the best solution to engage with our community across their entire lifecycle," said Trent Howell, Director of Certifications Marketing at CompTIA, Inc. "Skilljar's innovative integration with Marketo means that our team can now create automated and highly customized nurturing campaigns based on real-time education and certification activity."
"Marketers today are building long-term customer relationships that advance a conversation over time. To do this, they need innovative solutions that help them engage customers and partners in a relevant and personalized way," said Lou Pelosi, senior director of LaunchPoint at Marketo. "We're excited to have Skilljar join LaunchPoint™ to connect customer success teams with Marketo's engagement marketing platform."
"We are delighted to be the only LMS partnered with LaunchPoint," said Sandi Lin, co-founder and CEO, Skilljar. "Skilljar has become a key partner for companies seeking to educate and train their customers, partners, and employees. With this integration, we look forward to helping our clients use their training data to develop deeper relationships with their customers at scale."
Skilljar is a cloud-based Learning Management System (LMS) for companies to educate their customers and partners. The online training platform accelerates customer onboarding and engagement by enabling multimedia course creation, an intuitive and mobile-responsive learning environment, and automated CRM data integrations. Founded in 2013, the company is located in Seattle, WA and backed by Trilogy Equity Partners. For more information visit www.skilljar.com
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 550 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Atlanta, Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.