CST: 29/08/2016 14:47:56   

Astavita, Experts in Natural Astaxanthin, Enters 2016 With Growing U.S. Ecommerce Channel and Veteran Management Team

215 Days ago

Company Well Positioned to Lead Market Expansion for Branded Dietary Supplements and Medical Foods

SEATTLE, WA--(Marketwired - Jan 26, 2016) - Astavita, Inc., a Seattle-based provider of high quality dietary supplements containing natural astaxanthin, today announced that Dr. Monica Marcu has joined the company as Director of Medical Affairs. Marcu will work closely with Dan Henry, General Manager, to expand the footprint of the U.S. personal lifestyle and healthcare market related to natural astaxanthin. The hiring comes on the heels of a successful 2015 for Astavita highlighted by the launch of their new ecommerce site in October. For the first time, consumers are now able to purchase two of the company's most popular branded products, Astavita Sports Endurance & Recovery and Astavita Healthy Living Antioxidants. In 2016, Astavita is focusing on providing superior quality natural astaxanthin products for consumers, thus expanding the market and also developing a new frontier of healthcare products.

Marcu brings a wealth of industry and clinical experience including various roles with Sanofi, Roche, Johnson and Johnson, and Novartis. She is a both a pharmacologist (Ph.D.) and a pharmacist (Pharm. D). Marcu has conducted basic and clinical research in drug discovery in academia as well as at the National Institutes of Health, and has won numerous awards and distinctions for her work. She is also internationally known for her work in nutrition and natural compounds.

"I am truly happy to be part of the Astavita team, it is a dream come true for me to work in the field of disease prevention and anti-aging," says Marcu. "Astaxanthin is not only one of the most powerful antioxidants and anti-inflammatories offered by nature, but also without adverse effects. The possibilities to utilize this substance are tremendous. The satisfaction to see improved health is my greatest professional accomplishment."

Astavita is expanding awareness among U.S. consumers of natural astaxanthin, thus extending the market by themselves for dietary supplements and functional foods and beverages containing this vital ingredient. As the pioneer of natural astaxanthin products, the company believes there should be more demand based on the real potential to help with many conditions and promote healthy aging and an active lifestyle.

Astavita is also creating a new category of preventive healthcare products with natural astaxanthin. The company recognizes that a new era of healthcare is coming and is convinced that natural astaxanthin products can be key to achieving medical breakthroughs. 

"We are very excited to have Monica join our management team and she brings a wealth of experience that will help us achieve our strategic goals," said Dan Henry, General Manager, Astavita, Inc. "She offers a unique and highly sought after combination of industry expertise and unparalleled passion for nutrition and antioxidants. I expect Monica to play a key role in the launch of some exciting new products in 2016."

Astavita also announced the hiring of Adam Hasan as Program Manager and E-commerce. Prior to joining the company, Hasan spent eight years at Real Networks, leading various teams ranging from Operations to E-commerce Platform Systems.

About Astavita, Inc.

Astavita, based in Seattle, WA, is a health focused company specializing in the development and marketing of high quality dietary supplements containing natural astaxanthin. Astavita is committed to the health and well-being of all, and continues to sponsor a significant amount of scientific research on the health benefits and safety of its products.

Media Contact:
Jeff Denenholz
Astavita
Email Contact
206-437-9810